The issue of age online
“Please enter your date of birth” or “tick the box” is hardly a strong cause of defence for NOT taking all reasonable precautions to prevent an age-restricted online sale. No business wants to be THAT business that sold alcohol or glue to minors. ¹
As the volume of sales moving online increases rapidly, so does the risk of those sales involving remote and unidentifiable shoppers from being under age and buying age-restricted and licenced products.
A report by Lexis Nexis cited eight out of ten (79%) of those working in ecommerce say they’re concerned (42%) or very concerned (37%) about selling age-restricted goods or services to minors – even with their current age verification methods in place.
There are over 250 types of age-restricted products, some of the main ones are:
- Tobacco and e-cigarettes
- Butane gas refills
- Corrosives and acids
- Fireworks & explosives (such as fireworks, sparklers, party poppers and caps)
- Healthcare products (such as teeth whitening products)
- Offensive weapons (such as blades and knives)
- Energy drinks
Yoti is the smarter way to prove age and verify customers online
Yoti makes age verification online really simple. We help businesses perform instant age checks for customers from over 160 countries. We can guarantee a successful age check every time because every Yoti account combines a person's unique biometric information (like their facial features) with information taken from their government issued ID document (like a passport, driving licence, national ID or PASS card). Each Yoti user has a free Yoti app to allow them to share their pre-verified details with businesses, governments and other people, online or offline.
Accurate age verification so businesses can comply with regulations and protect their brand 100% of the time.
It’s simple for customers to prove their age in seconds on your website.
- Select ‘Prove age with Yoti’ at the point of online checkout
- Scan the QR code using the Yoti app
- Age is verified in seconds, sending a digital receipt to customer and retailer
- Option to verify age and identity at the point of delivery also available
Try out anonymous age verification. No more sharing of dates of birth
Give it a go yourself. This demo lets you verify your age (without having to share your date of birth) at an online shop using Yoti.
¹ Online Age Verification: the issues surrounding age-restricted goods, Lexis Nexis Feb 2017